Thinkpiece 3. Bramley-Moore: As good as it can be?
While watching the Euro football tournament, some of us have been looking closely at the German stadia. With the exception of the former Olympic Stadium in Berlin [which has space for an athletics track, so leaving many spectators far away from the action], they are compact rectangular grounds, tailor-made for football. Everton’s comparable new stadium, under construction at Bramley-Moore Dock, will be a venue in the next Euro tournament in four years’ time. Bearing that in mind, how is it looking a few months from completion?
Everton’s management, on and off the field, may have been dysfunctional for many years, but with the new stadium, are they finally on the right track?
The search for a new stadium site began a quarter of a century ago. The first believable proposal was a partnership with Liverpool City Council for a multi-purpose venue, with 55,000 seats and a sliding roof, at Kings Dock. It was envisaged as a centrepiece of the European Capital of Culture in 2008. However, at the last minute, Everton opted out. The City Council went ahead on its own, building the Arena and Conference Centre.
Everton’s next coherent plan was to propose a new stadium [working with Tesco] in Kirkby Town Centre. However, this was a less-interesting design and remote from the club’s inner-city roots. It was outside the official city boundary. There was fierce opposition and a supporters’ organisation ‘Keep Everton in Our City’ [KEIOC] was established. The proposal was finally defeated in a Public Inquiry in 2009. Meanwhile, there was a lot of support for staying at Goodison Park, and expanding the ‘Old Lady’ as part of a unique ‘Football Quarter’ in which Everton and Liverpool would retain their own stadia [which are less than a mile apart, on opposite sides of Stanley Park] but share new supporting transport and hospitality infrastructure. The notion of a shared stadium was investigated, but rejected as not just unpopular, but also a poor business model [stadia being essential parts of each club’s distinctive identity].
Everton had also rejected an alternative proposal to build a stadium within the approach loop to the Wallasey Tunnel, and Peel Holdings [owners of the dock estate] showed little interest in providing a waterfront site for a stadium, unless it was shared by both clubs. However, this changed when Everton came under new ownership and sponsorship. Peel were persuaded that a stadium of exceptional quality could be a suitable ‘anchor’ for their ‘Liverpool Waters’ development, providing a ‘buffer’ between an expanding City Centre and the industrial docks to the North. It would bring local people [of whom many - or their relatives - used to work on the docks] back to the waterfront.
However, the derelict Central Docks had been included within Liverpool’s ‘Maritime Mercantile City’ World Heritage Site. The prospect of new high-rise developments on the waterfront caused UNESCO to place Liverpool on its ‘World Heritage at Risk’ list, and Liverpool finally lost its World Heritage status in 2021, with the proposed stadium described as the ‘final nail in the coffin’. This was a shocking decision, made by arch-preservationists with no apparent interest in, understanding of, or respect for Liverpool as a thriving city, which had already demonstrated its ability to enable and support the sensitive redevelopment of historic structures, including St George’s Hall, Albert Dock and Stanley Dock. Nevertheless, the new Everton Stadium has gone ahead, with ten-per-cent of its over-five-hundred-million-pound budget being directed to heritage-related work. A fixed-price contract was signed, so nothing could be revised during construction, which remains on schedule.
Bramley Moore: an early computer graphic [from Sky Sports] illustrating the view across the water link to the working docks.
Have Everton got it right? The concept architect was Dan Meis, who gave exemplary initial briefings to supporters and stakeholders. He argued that ‘atmosphere’ was all-important, in providing active support for the team and being attractive for a world-wide television audience. The projected capacity is 52,888 [comparable with the German stadia, but significantly less than Everton’s local North-West rivals]. There were thoughts that this could be extended by another 10,000 in the future, but Meis gave a ‘be careful what you wish for’ warning that these extra seats would be the least-attractive in the house [furthest from the pitch], be the most expensive to construct, and could have a negative effect on the atmosphere. A late decision to bring the roof down to the height of the historic Tobacco Warehouse, may have made potential short-term expansion more difficult in any case.
Comparisons have been made with great theatres and opera houses – in which seating capacity is rarely discussed, but every seat offering an excellent view and experience is fundamental. Test events will begin early in 2025, and all will be ready by the summer.
https://www.evertonstadium.com/news/2024/july/02/Stunning-Progress-Continues-At-Everton-s-Future-Home/
T.R.S.